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Stand Out from the Competition: How to Define and Use Your Home-Based Business’s Unique Selling Proposition (USP)

Tips From T. Marie

Then you need a unique selling proposition (USP)! A USP is a one-sentence description of what makes your business unique and valuable to its target audience. So, how do you create a USP ? This could be your values, product or service offerings, or a guarantee or policy that is special to your company.

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3 Success Strategies for Small Businesses

Small Business CEO

So if you’re a small business, here’s what you need to do to chalk out your strategy for long-term success: • Make customer service your USP: You may be on the same playing field as the big boys in the business and the rules of the game may remain the same. Tags: Entrepreneurs Customer Service employees startup tips.

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What's Under the Hood of Your Web Copy? | Men With Pens

Men With Pens

It must be effective… Reply Paul March 29, 2010 at 8:39 am Great tips. As someone who struggles with copy writing I’ll be coming back to your web site for more insightful tips!! Correcting Banding in Gradients Reply Jay ( @writingtoolbox ) March 30, 2010 at 8:32 am Great tips! Paul´s last blog.

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