article thumbnail

Stand Out from the Competition: How to Define and Use Your Home-Based Business’s Unique Selling Proposition (USP)

Tips From T. Marie

Then you need a unique selling proposition (USP)! A USP is a one-sentence description of what makes your business unique and valuable to its target audience. So, how do you create a USP ? First, you need to understand your target customers , competitors, and products.

USPS 219
article thumbnail

An Admin’s Cheat Sheet to Business Terminology

All Things Admin

I supported three actuaries who were developing annuity and insurance products for banks. I proofread and edited a lot of policy documents in that position. Margin – This is profit from a product or service after all expenses have been covered. It was truly like learning another language. It was the word arrears.

article thumbnail

What's Under the Hood of Your Web Copy? | Men With Pens

Men With Pens

A Shockingly Easy Way To Appear Smarter Than Your Network Reply Ragnar March 23, 2010 at 1:56 pm Although I can agree with what you’re saying in many cases online copy is trying to sell a product that is accessible online, which means they will most likely never meet the client, which means they can lie as much as they want in their copy.

2010 40