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Is Grassroots Marketing Still Relevant? Exploring Community Marketing in the Digital Age

Success

This evolution has largely been driven by the rise of social media, influencer marketing and the emergence of innovative digital platforms. Grassroots marketing in the social media age A response to that yearning for connection and alignment in values can be seen in social media campaigns.

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Bankrupt and Facing a $100 million Lawsuit, This Entrepreneur Learned the Power of Grit

Success

Early in his career and looking to supplement his work as a professional athlete, Goetschel joined a company with a network marketing business model and discovered that the business, in his opinion, was built around an antiquated system. This article originally appeared in the January/February 2022 Issue of SUCCESS magazine.

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Using social media to empower Assistants

Practically Perfect PA

Despite my passion for social media I haven’t always been adept at it and was a twitter virgin until The Assist Conference 2015. It is never too late to add a new string to your bow and social media seems to be the way forward for the future Assistant. You have nothing to lose and everything to gain.

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Launching a Business Against All Odds: 3 Tips for Startup Success

Success

Sometimes networking laterally instead of up the ladder of influence is powerful. Larry and Garrett have learned that these customers don’t find you. In a world with no email or social media, Larry met his customers by: Flying to Germany, London, Japan and France to pitch eyewear kits to magazines. The lesson?

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Is LinkedIn Premium Worth It?

Success

Julien and Kiersten (@richandregular) feel LinkedIn is one of the most overlooked social media platforms, with only 2.9% They talk about how to use it to connect, get exposure , find out what skills are in demand and learn more about other candidates, and how best to use it to set yourself up for future success.

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How to Make a Vision Board to Kick-Start Your Goal Setting

Success

Visualization has been found to actually change how brain networks are organized! Over time the brain learns our routine movements, allowing these actions to become more automatic and fine-tuned.” According to Srini Pillay for Scientific American , visualization and action go hand in hand. “[P]icturing

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How Hiring Virtual Assistants Can Boost Employee Performance and Work-Life Balance

Success

Vanessa Gordon, its founder and publisher, recently hired VAs for her team of eight employees, which includes web developers, designers, writers and social media and production managers. Guzmán-Lopez recommends learning about what type of software and hardware VAs have to ensure it’s adequate for your needs. “As

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