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Measuring the Impact of Social Media

Customers Rock!

In order to answer this question, one must consider the true cost of managing a social media program. Per social media manager Rachel Gross (shared in an interview I did with her for my book , p. What are the costs? In order to consider calculating ROI, one must understand the costs involved with social media.

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Service Untitled» Blog Archive » Perception is key to customer.

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Let’s take the example of waiting in a Verizon store for the next available agent. Through training, monitoring, coaching, practice and new policies, employees understand that customers are driven by what they think about a business or service, and we want them to see positive perceptions.

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