4 Brand Strategy Principles to Keep In Mind For Your Small or New Company
Success
MARCH 23, 2023
While any businessperson can appreciate the instinct to protect your bottom line by supporting initiatives with a clear ROI , if you have a great product or service but no one knows about it or connects with it, your business will be unable to stay afloat. What’s in it for an audience to purchase your brand?” Or worse, be DOA.
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