Remove International Remove Policies Remove Products Remove White Paper
article thumbnail

Why Good Copywriting Goes Bad: Ignorance | Men With Pens

Men With Pens

When you write websites, ads, white papers, or other business materials, readers simply want information. Ignorant of the meaning of your product or service. But when they brought the product to the German market, they discovered that “mist” is slang for manure. When you write a novel or a poem, readers wants great words.

2010 40
article thumbnail

Master the Art of Re-purposing Your Work and You'll Save Multiple Hours - 50 Ideas To Get You Started

Stephanie LH Calahan

  It is productive content creation.  Last year I was invited write articles for ACCO's "Organize Your Desk Day" To give some structure to the series of 30 blogposts, I decided to create a 10-week "How-to" course in setting up an organized and productive workspace. Record Everything For Repurposing.

article thumbnail

Is Your Education Useless? | Men With Pens

Men With Pens

They don’t have to like it, mind you, but they DO have to internalize logical ways on HOW to think. Do I write routinely about Policy and Management or about Labor Relations? and became a production test pilot. Not because of knowing math, but because you learn HOW to think when you want to solve ANY sort of problem.

2009 40