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What Leslie Jordan’s Legacy Can Teach Us About Pivoting to a Third Act

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Movies typically follow a three-act structure: the set-up of our hero, the confrontation they face, then the resolution. Jordan sadly passed away this month at age 67, but among the legacies he leaves is this: It’s never too late to pivot to your next act or career, and one need not wait until retirement to explore a new passion.

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Brand Storytelling Guide: 7 Ways to Make Your Brand Pop

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And although direct comparisons with your competition should be avoided, you do know the grievances people have in a particular industry. For instance, I worked with a nonprofit that advocated for increased Social Security benefits. We publicized retirement planning blogs as part of our brand story of caring for seniors.

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Great Quote on Consumer Versus Business Social Media

Small Business Labs

Blog powered by TypePad Member since 01/2005 « DMAs Spring Magazine Focused on Going Global | Main | Is Corporate Social Media Sales Media? Verify your Comment Previewing your Comment Posted by: | This is only a preview. This prevents automated programs from posting comments. Having trouble reading this image?

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How to Boost Online Sales

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People spend $10,000 to get a website up but don’t even know why they have it.”. Social proof: To build rapport with new customers , establish that you are trustworthy. An email follow-up strategy : Digital marketing expert Nathalie Lussier recommends at least a month’s worth of emails, paced every three to five days.

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Non-Mortgage Debt and Working in Retirement

Small Business Labs

Manufacturing » July 01, 2010 Non-Mortgage Debt and Working in Retirement The US News article The Number One Obstacle to Retirement points out that non-mortgage debt is a significant problem for many Americans.    According to the article, debt payments are interfering with retirement savings for 63% of Americans.

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Tim Berry's Baby Boomer Un-Retirement - Part 2

Small Business Labs

Blog powered by TypePad Member since 01/2005 « The Atlantic Monthly on The End of Men | Main | The Female Economy » June 18, 2010 Tim Berrys Baby Boomer Un-Retirement - Part 2 Several years ago (have I really been blogging that long?) I posted on Tim Berry's un-retirement.    His answer was he was retired.

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Sophia Bush and Nia Batts are Used to Being Underestimated

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Nia Batts grew up in Detroit. Bush was raised in Los Angeles, where we’re gathered today, sitting across from each other in a sun-dappled industrial loft. She’s the daughter of an immigrant father and a mother who grew up in a Bronx housing project. Sophia Bush and Nia Batts know that all too well. So go ahead.

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