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How to Find and Win More Clients as a Home Business Owner

Tips From T. Marie

Use platforms like LinkedIn, Twitter, TikTok, Instagram and Facebook to showcase your services and connect with potential clients. Be active on these platforms by sharing valuable content, engaging with others in your industry, and joining relevant groups. Think of how often you read the reviews on Amazon before you purchase something.

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InboxQ's Excellent Twitter Q&A User Survey

Small Business Labs

I wasn't familiar with InboxQ until I saw a reference to a survey they'd done in Entrepreneur's Why Savvy Businesses Field Customer Questions on Twitter.  " The research shows Twitter users like to ask questions, and when they ask companies questions they like to get answers.   

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TikTok Is Here to Stay—Is Your Brand Ready?

Success

This data is especially important when considering that 74% of all consumers rely on social media for purchasing decisions, and nearly half use the platforms to discover new brands. One platform she recommends companies cut back on is Twitter. A Pew Research Center study found that 84% of adults ages 18 to 29 use social media.

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Retail and the Growing Experience Economy

Small Business Labs

The New York Times article Stores Suffer From a Shift of Behavior in Buyers  covers the growing consumer trend towards purchasing experiences over objects. But the rise of social media has led to people wanting experiences they can post about on Facebook, Instagram, Twitter and elsewhere.

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Four Ways to Systematize and Simplify Social Media

Andrea Kalli

Prominent users on services such as Twitter and FriendFeed have passed along links indiscriminately, caring less about the content they share and more about the fact that, if anything else, their account is being followed. What Can Twitter Do For Your Offline Business? 3) Measure return on your investment, not just results.

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Five Different Ways to Market Your Service-Oriented Online Business

Andrea Kalli

Post on industry forums. No matter what industry your service business caters to, there are going to be online communities where employees, entrepreneurs, and businesses meet. I purchased a digital product from the ClickBank marketplace and reviewed the product. Instead, call businesses and highlight how you can help them.

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The Uses and Benefits of Membership or Continuity Sites

Andrea Kalli

By allowing customers to purchase just a month of access at a time, membership companies have empowered consumers to only pay for what they think is worthwhile. Subscriptions can build communities: Building a community around a one-off purchase is difficult. Of course, benefits are not just limited to the publisher’s side.