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Is Grassroots Marketing Still Relevant? Exploring Community Marketing in the Digital Age

Success

This evolution has largely been driven by the rise of social media, influencer marketing and the emergence of innovative digital platforms. Grassroots marketing in the social media age A response to that yearning for connection and alignment in values can be seen in social media campaigns.

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Managing your social media content

Practically Perfect PA

These days most of us will have some sort of social media account. If you have accounts set up on every social media channel (as I do) it can be a little overwhelming dealing with all of the stuff coming at you. Here are my top ten tips for managing your social media – these are all tried and tested!

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Using social media to empower Assistants

Practically Perfect PA

Despite my passion for social media I haven’t always been adept at it and was a twitter virgin until The Assist Conference 2015. It is never too late to add a new string to your bow and social media seems to be the way forward for the future Assistant. Hootsuite Podium is also a free training resource for social media.

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5 Ways to Start Your Day Just Right

Success

Wondering how to start the day off right and make mornings manageable instead of manic? Another social media strategist echoes those sentiments. Tulsa, Oklahoma,-based Cindy Morrison starts her morning with 20 minutes on Flipboard , an online source for organizing and viewing her favorite magazines. “I

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Top Tech Jobs of 2024 and the Skills You Need To Land Them, According to Futurist Shivvy Jervis

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While most roles will involve at least some interaction with AI tools, there are four emerging high demand tech jobs that Jervis foresees being invaluable to the tech industry at large and the skills needed for each. When looking forward, Jervis believes that organizations should regularly upskill and rescale their employees.

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Our AI Coworkers

Success

A 2021 McKinsey report on AI adoption surveyed nearly 2,000 executives and managers and found that 56% of respondents reported AI adoption in at least one function—and more than two-thirds planned to increase that investment over the next three years. Basically, this happened because of male dominance in the tech industry.

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Facilities managers: you never noticed us because we did such a great job

Workplace Insight

You work alongside designers and architects and look longingly at their apparent casual trendiness and clean lines, marvelling at the quality of the beech from sustainably managed European forestries (kiln dried to 10-12 per cent moisture content) with which they have specified the side tables in reception. Image by Shutterbug75.