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How to Find and Win More Clients as a Home Business Owner

Tips From T. Marie

In response to those requests, let’s explore some tips on how home business owners can find clients and grow their business. Use Social Media Social media is a great tool for home business owners looking to find clients. Think of how often you read the reviews on Amazon before you purchase something.

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TikTok Is Here to Stay—Is Your Brand Ready?

Success

If the world’s most popular search engine was succeeded by a social media app, it may indicate a new era for the platforms that were once used solely for entertainment. Now, the platform is a resource for life advice and how-to content. A Pew Research Center study found that 84% of adults ages 18 to 29 use social media.

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How to Measure the Effectiveness of Your Social Media Marketing.

Andrea Kalli

With such a wide divide in opinion, it is important that you base your social media spending (of time, of course) on campaigns that actually work. But how can you test your social media campaign for effectiveness? Social media is not a great platform for the traditional “buy now!&#

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How to Measure the Effectiveness of Your Social Media Marketing.

Andrea Kalli

With such a wide divide in opinion, it is important that you base your social media spending (of time, of course) on campaigns that actually work. But how can you test your social media campaign for effectiveness? Social media is not a great platform for the traditional “buy now!&#

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Using Twitter's Promoted Tweets

Small Business Labs

They are described by  Twitter  as "ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers." " Promoted Tweets have been around for a couple of years, but Twitter limited the number of companies allowed to use them.

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Using Social Media for Product Launches

Andrea Kalli

While thousands of marketers battle for the best PPC advertising spots, conversion rates, and lowest bid prices, smart marketers are building communities, fostering organic support, and launching their products to ultra-cheap promotion through social media. However, not every social media product launch is a success.

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Social Media is Not About Direct Marketing

Andrea Kalli

Record whether or not they include links to their sales pages (or service pages if they’re a service business), how often they link to external sources, and how often they ask for feedback from their customers. AirAsia is on Twitter and it uses the service effectively. Should those two business go together? Probably not.