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The Predictions for Small Business Saturday 2023 Are In—Here’s How to Optimize Them for Your Business

Success

Our product was positioned to members for retention purposes: Stay a member in December and get a free gift for a friend. We focus on offering these types of experiences because it is not enough to rely on the features or benefits of your product. It is a ‘let us take care of a gift on your list’ strategy,” she says. “We

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Dealing With Inflation as a Home Business, How to Weather Economic Downturns

Tips From T. Marie

Honestly at first you may not immediately recognize how these rising costs affect your bottom line. Sometimes it’s a direct influence, the supplies you purchase, the software subscriptions you rely on, and the things that are an integral part of keeping your business going are suddenly costing you more.

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How To Actually Get Sh*t Done Working From Home

Allwork

We came up with nine helpful tips and products to ensure you’re helping yourself stay focused and be productive while working from home. ​​ This article contains links from our trusted partners. If you make a purchase through our affiliate links, we may earn a small commission at no extra cost to you. 

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How to Attract a Customer Online in 3 Seconds

Success

How do shoppers choose an online retailer to spend money with? These days, all the well-known stores have similar products. In this episode of Brilliant Thoughts , SUCCESS People Editor Tristan Ahumada talks to Kane, author of Hook Point: How to Stand Out in a 3-Second World , about attracting customers online.

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Resetting Your Marketing Strategy in 2024: Human-Centric Marketing Is Critical in the AI Era

Success

ChatGPT strolled into the public eye and companies scrambled to get their best AI business tools out to a market eager to learn how to use AI to make business operations more efficient. I get it: You are inundated with ads for different products that use AI to solve common problems. 2023 has been a year of disruptive technology.

2024 283
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4 Brand Strategy Principles to Keep In Mind For Your Small or New Company

Success

You’ve already figured out your vision and how to set yourself apart from the competition, right? Branding is how the product or service makes you feel, whereas marketing is the tools you use to inform people about the product /brand.” How do you feel when you’re wearing their apparel? Who are you?

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5 Elements of a Great E-commerce Website

Success

And perhaps most importantly, how easily can you adapt the platform to your overall brand and offerings? A good salesperson knows how to engage and hold a client’s attention. Ease of navigation, clean and uncluttered pages, and succinct product descriptions improve the mobile experience and drive sales. And again, engage.