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Stand Out from the Competition: How to Define and Use Your Home-Based Business’s Unique Selling Proposition (USP)

Tips From T. Marie

Then you need a unique selling proposition (USP)! A USP is a one-sentence description of what makes your business unique and valuable to its target audience. So, how do you create a USP ? This could be your values, product or service offerings, or a guarantee or policy that is special to your company.

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An Admin’s Cheat Sheet to Business Terminology

All Things Admin

I proofread and edited a lot of policy documents in that position. It typically outlines the rules, policies, and expectations governing the use of the service. USP – Unique Selling Proposition: A specific factor that differentiates your product or service from your direct competitor (e.g., It was the word arrears.

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What's Under the Hood of Your Web Copy? | Men With Pens

Men With Pens

Want to learn how to write better copy? How to Explain Twitter to Your Boss Reply Eva March 28, 2010 at 12:59 pm Nice post! It starts with the USP and ends the day you die. That means they don’t trust your web copy, and they won’t trust your client twice. We recommend Web Copy that Sells by Maria Veloso. Jay´s last blog.

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