Email Copywriter Chris Orzechowski Divulges Some of His Email Marketing Trade Secrets
Success
APRIL 19, 2024
So while ROI is the big-picture metric, Orzechowski prefers to assess the health of a business’s retention program in monthly revenue per subscriber (RPS). They’re not sending one newsletter a month—that’s money on the table. Most [money] is not made on the front end. Most of it’s made on the back end,” he adds. “So,
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