Goals Industry Policies White Paper 
Men With Pens
MARCH 25, 2010
When you write websites, ads, white papers, or other business materials, readers simply want information. Frank Perdue revolutionized the chicken industry. Be willing to change your copy to meet a goal. Sometimes I write a post weeks before I post it, but when I re-read it I find its not achieving the goal I want.
Stephanie LH Calahan
MAY 20, 2011
white paper, article, guide) and then list all of its off-shoots (blog, social media, media pitch, emails, forums, etc). As a publicist, I am constantly repurposing client content especially as it relates to establishing the client as an expert in his/her field or on a particular industry trend.
Men With Pens
DECEMBER 13, 2009
If your goal from university is to be rich, then skip it and work on a start up. Do I write routinely about Policy and Management or about Labor Relations? Many people devote their entire lives to very narrow subject areas. I wanted to learn why. With that said, you only get out what you put in. Laura Cococcia´s last blog.
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