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Rebranding? 7 Keys to Ensure a Smooth Transition

Success

A brand is a valuable asset that must be nurtured by delivering valuable content in social media; friendly, quick customer service; personal and authentic responses to every customer who contacts you; and respecting customers’ desires to opt in or out of direct marketing contact with your brand. Radically changing your brand is risky.

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How to Partner with a Rival for a Win-Win

Success

Blue Moon Fair Trade partners with three other fair-trade retailers to combine trans-Pacific shipments, saving all of them up to 40% in shipping and paperwork expenses. Think Work Media is a marketing agency. That means they do everything, including strategy, web design, social media, email and online advertising marketing.

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The Side Hustler’s Handbook

Success

Images of remote islands with fruity drinks and no emails might spring to mind. Moore advises her clients to use the fringes of time between appointments and during commutes to respond to quick emails, type out a few notes or schedule some appointments. What would you do if money were no object? Law #7: Harness your fear.

Equipment 279
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Tips for Optimizing and Promoting Video Marketing Material for.

Andrea Kalli

Today, videos are fast becoming the standard medium for promoting products as well as publishing press releases, interviews, music, and so much more. Include social media sharing buttons especially for the more popular ones like Facebook and Twitter. Furthermore, make sure that your video ranks in the top video portals.

Promotion 100
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A day in the life: Matthew Want, PA, Marcham Publishing

Practically Perfect PA

For any of us that have heard Lucy speak, we will know that Matthew is the person that keeps the wheels rolling at Executive Secretary Magazine while Lucy travels around the world promoting the industry. Organising and maintaining multiple email inboxes. Using several social media platforms for marketing and advertising purposes.

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4 Ways Businesses Can Approach the New Generation Gap

Office Dynamics

Here are four ways to get started: Promote Cross-generational Mentoring. Meanwhile, a baby boomer may get an in-depth look at how to use social media and why it’s important to customer engagement. Either scenario costs companies in productive hours lost and re-hiring and training expenses. Offer Ongoing Tech Training.

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Authentically Gen Z: The Values, Aspirations & Drivers That Will Re-Define The Future Of Work

Allwork

The values, mindsets and behaviors that define this generation have been substantially shaped by several key factors including the group’s deep connection to technology and social media, the globalization of the world economy and the COVID-19 pandemic. Pair that with rising expenses, increasing gas prices, time lost to commuting, etc.

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