Disruptors and Innovators Aren’t the Same—Here’s How to Become a True Industry Disruptor
Success
NOVEMBER 2, 2023
Try to scroll through LinkedIn for 10 minutes without reading the word “disruptor” and it’ll prove nearly impossible. This now-pervasive word is linked back to Harvard Business School Professor Clayton Christensen , who introduced the notion of disruptive innovation in his book The Innovator’s Dilemma in 1997. These days, it seems to be the self-appointed label of entrepreneurs seeking to differentiate themselves in a saturated market; a buzzword for something entrepreneurs want to be.
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