Andrea Kalli

APRIL 20, 2010

We have all heard horror stories about companies trapped into ultra-expensive “continual updates&# for their own websites, all because their designer did not use a platform that works for them. There is nothing more frustrating than a website that inspires confusion and difficulty every time it needs any update.

Social Media 100

Social Media Microsoft Outlook 2010 Twitter 100

Andrea Kalli

MARCH 11, 2010

We have all heard horror stories about companies trapped into ultra-expensive “continual updates&# for their own websites, all because their designer did not use a platform that works for them. There is nothing more frustrating than a website that inspires confusion and difficulty every time it needs any update.

Social Media 100

Social Media Microsoft Outlook 2010 Twitter 100

Andrea Kalli

AUGUST 17, 2010

Even relatively low-end businesses – dentists, painters, and plumbers – are able to capitalize on the online arena, capturing clients and generating leads at a fraction of the expense a newspaper advertisement would require. Of course, there are limits to the power of localized search engine optimization.

Social Media 100

Social Media 2007 International Microsoft Outlook 100

Andrea Kalli

JUNE 15, 2010

For others, the expense simply does not bring in any real return, as a community simply can’t be created around each and every business out there. In the 1990s, you couldn’t walk through an office building without hearing “paradigm” mentioned. Social media is a powerful tool for marketers, but it is not a fix-all solution.

Social Media 100

Social Media Microsoft Outlook Twitter 2007 100

Andrea Kalli

AUGUST 11, 2010

While this may be more expensive than other video promotion methods, it will give you the edge you need when it comes to getting content published, promoted, and viewed as quickly as possible after a major newsworthy event.

Promotion 100

Promotion Social Media Microsoft Outlook Twitter 100

Andrea Kalli

MAY 11, 2010

If you price your product in line with up-front competitors, but spread it over the course of a year, you will find that it appears much less expensive to potential customers. Subscriptions can build communities: Building a community around a one-off purchase is difficult.

Social Media 100

Social Media Purchasing Microsoft Outlook Training 100

Andrea Kalli

MARCH 30, 2010

SEO, in terms of time spent, is a very expensive exercise. While these statistics are great for picking out offers to experiment with, they’re too widely spread to be accurate enough to build a campaign on. No, it does not cost any money, but it costs a lot more time than a similar PPC campaign.

Social Media 100

Social Media Microsoft Outlook Twitter 2010 100

Andrea Kalli

JULY 2, 2010

This is usually your most expensive option as it requires hiring a full-fledged advertising agency, outside consultants and/or actors and actresses to get it just right. This style of production is now a legitimate approach on the World Wide Web. The thought being, produce the best podcast imaginable, and “they will come&#.

Social Media 100

Social Media Microsoft Outlook Twitter 2010 100

Men With Pens

JULY 7, 2010

By taking the time to write down exactly what you want to accomplish, you’re much more likely to get a good product and avoid expensive rework because of miscommunications. Often I struggle to get the best out of a talented freelancer for lack of mutually agreed upon project management methodology.

2010 40

2010 AT&T Project Management Elance 40

Men With Pens

MARCH 8, 2010

Twitter,Facebook, your project manager, your to-do list app, Google Analytics, your bookkeeping software, or your email accounts? Just a few days ago, I created a document with all the details about my online businesses — hosting, logins, passwords, regular expenses, etc. Think about your other applications.

2010 40

2010 AT&T Email Staples 40