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Resetting Your Marketing Strategy in 2024: Human-Centric Marketing Is Critical in the AI Era

Success

This year, I emerged out of a communication studies graduate program where I was researching human-machine communication in the world of industry, and somehow, digital marketing was where I landed. You can automate your calendar, your social media posts and your SEO strategy. It’s great to put out regular content!

2024 325
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Poshmark and the Rise of Social Selling

Small Business Labs

.   Social selling is defined a variety of ways, but at a high level we like LinkedIn's definition : "Social selling is about leveraging your social network to find the right prospects, build trusted relationships, and ultimately, achieve your sales goals." " Social selling isn't new. 

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No Pain, No Gain: Theragun Founder Jason Wersland on the Power of Word-of-Mouth Marketing

Success

The ubiquity of the Theragun—an industry-defining home-massage tool from the wellness company now known as Therabody —makes it feel like this was an overnight success story. Maybe that seems insane—if you have some of the biggest athletes and celebrities backing your product, wouldn’t you ask them for a little social media boost?

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Unmasking Imposter Syndrome on the Let’s Get Social Show

Stephanie LH Calahan

Definition of Imposter Syndrome and how it can hamper your confidence when it comes to going on social media on videos, writing blogs, etc. “Comparisonitis” social media, and who you follow. Some ways you can get comfortable “going live” on social media. Resource(s) Mentioned.

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How Haley Ingram of Coffee & Contracts Used Influence to Build Her Business and Partnerships to Grow It

Success

While many on social media refer to their jobs as influencers, there are those who exert sway by simply doing something that others want to emulate. Other agents started to take notice of her Instagram efforts, and eventually Ingram started designing and collaborating with them on their social media outreach as well.

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Using social media when organising an event

Practically Perfect PA

Yesterday I attended the BNC Global Event Show and on a number of occasions I was asked if I work in the event industry. I do not work in the events industry but a strange voice irrupted from my month with the answer ‘yes…well sort of… I’m an EA’. Here are 6 examples of how social media can help you with the events you organise: 1.

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Diplomas and Dilemmas: How 2023 Graduates Can Navigate Job Market Chaos

Allwork

This caution is a definite shift from the past two years where companies were frequently making offers in the early weeks of the school year, and fiercely competing to recruit interns and grads. Make sure your social media profiles reflect your personal brand and highlight your achievements.

2023 264