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Measuring the Impact of Social Media

Customers Rock!

As we move into 2012, I fully believe this will be the year that executives begin asking the difficult questions to their social media teams, including what kind of returns they are getting on their social media investment. In order to answer this question, one must consider the true cost of managing a social media program.

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Lithium’s Customer Heroes

Customers Rock!

I have attended two of these events in the past – as a Lithium customer (Verizon). Good News for Social Customer Service. I was happy to see a renewed focus on both sides of social business – customer service, as well as marketing. It also includes case management, which had been lacking.

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