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An Admin’s Cheat Sheet to Business Terminology

All Things Admin

Thankfully, the company I worked for provided an employee training certification course that introduced all of the principles of insurance, and made sure we could all speak and understand the language. USP – Unique Selling Proposition: A specific factor that differentiates your product or service from your direct competitor (e.g.,

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Don't Let Empty Pockets Hold You Back!

The Small Business Blog

Build your own network! And don’t forget to network, network, network! In turn, that requires first and foremost a real USP that makes them stand out. Of course, there are more effective ways to market and you have to pay for it. Making your small business carbon neutral. Starting a Small Business?

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What's Under the Hood of Your Web Copy? | Men With Pens

Men With Pens

Don’t neglect the basics of what goes under the hood of your web copy, of course. Of course they are supposed to be able to do this for you as well, or you’re taking a big risk by not checking this. It starts with the USP and ends the day you die. They tell the world who’s behind the wheel. Not by any means.

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