Why Good Copywriting Goes Bad: Ignorance | Men With Pens
Men With Pens
MARCH 25, 2010
When you write websites, ads, white papers, or other business materials, readers simply want information. Later they learned that in Africa illiteracy is high, so companies put pictures on the product labels to show what’s inside. You have to be a pregnant woman in the morning and a retired trucker in the afternoon.
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