Why Good Copywriting Goes Bad: Ignorance | Men With Pens
Men With Pens
MARCH 25, 2010
When you write websites, ads, white papers, or other business materials, readers simply want information. Ignorant of the meaning of your product or service. But when they brought the product to the German market, they discovered that “mist” is slang for manure. When you write a novel or a poem, readers wants great words.
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