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Take control of the economy; darn your socks

Loosely Speaking

Perhaps you lack the tools or know-how for working on your vehicle or plumbing, but anyone can learn to darn a sock. If you wear nice wool or alpaca socks, for example, you’ll want to make them last. RSS Comments RSS Subscribe in a reader Copyright 2004. Making things last is a good thing these days, right? Loose Ends.

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Why Good Copywriting Goes Bad: Ignorance | Men With Pens

Men With Pens

To illustrate just how incredibly bad copy can go when meaning is ignored, here are some astonishing examples from the world of advertising: Coors decided to use its slogan, “Turn it loose,” in Spanish advertisements. These are all extreme examples. Recover from mistakes and learn from them. Beer sales went down the crapper. .&#

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Should You Go Back to School? | Men With Pens

Men With Pens

For example, all of these books I chose for my marketing class have exercises in them or suggestions on how to apply their advice to your own business, which means – and this is killer – I can give myself assignments. In my case, for example, I want to have a whole marketing campaign planned out by the end of my course. paraphrased.

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Say No to Solo Work | Men With Pens

Men With Pens

For example, you might discover that Joe prefers one type of work and you prefer another, even if you offer the same services or products. For example, if you’re a great writer and Joe’s a fantastic ebook designer, create an info product or a course. You don’t have to put your business on hold and lose money.

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Authoritative Website Copy | Men With Pens

Men With Pens

That’s a crappy example, but you get the point. I like your before/after examples that light up the point. If I ever have to use an example of stupidity in my copy, that stupidity has to be on my part. If I’m pointing out my mistakes and how I learned a better way, it doesn’t come off as condescending.

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How to say no to clients | Men With Pens

Men With Pens

You try to learn the secret , because there’s obviously something you haven’t figured out yet. For example, you could redesign your website so it appeals to more clients and lessens your advertising costs. For example, set start dates and create tasks to complete. So you sign up for courses. You buy books.

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Imperfection is a good thing | Men With Pens

Men With Pens

They give both good and bad examples of things that they’ve done or observations they’ve made. Those blogs are worth their weight in gold (unless you’re the kind who learns from the School of Hard Knocks). Chris Mower ( @firesamurai ) April 21, 2010 at 1:45 am Ha ha, loved the unicorn scenario. Perfection sucks.

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