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8 Reasons Why Sponsored Content Is Worth The Investment For Your Brand

Allwork

Rather than solely focusing on promotion, sponsored content is crafted to be educational or entertaining — a strategy that can help earn the attention and trust of consumers, ultimately driving sales. In short, branded content is usually created by the brand itself and subsequently also published on their own site or content hub.

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How to personalize customer service correspondence via email

Workplace Insight

With the digital space being the new frontier for customer interactions, emails have become a significant part of maintaining strong customer relations. Crafting email correspondence that feels personal and attentive can distinguish your brand and foster lasting customer loyalty.

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13 Best Productivity Apps: Tools to Make 2022 Your Most Productive Year Yet

Success

If wholesale removal of items from our to-do lists isn’t possible, we’re left with the next best solution: to be more productive. Here are 13 of the best productivity apps to help you make 2022 your most productive and enjoyable year yet. If you can’t measure your productivity, how will you know when you’ve improved it?

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Resetting Your Marketing Strategy in 2024: Human-Centric Marketing Is Critical in the AI Era

Success

In my own marketing strategy, I like to use a blended strategy that both leverages technology and creates content designed for humans. This focus on human-centered content is especially important now. I get it: You are inundated with ads for different products that use AI to solve common problems.

2024 284
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The Predictions for Small Business Saturday 2023 Are In—Here’s How to Optimize Them for Your Business

Success

Our product was positioned to members for retention purposes: Stay a member in December and get a free gift for a friend. For new members and existing members, everyone was emailed a $20 wash to gift as they liked. Fast-paced music motivates people to move faster in a store and the path-to-purchase process.

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10 Marketing Rules these 10 Entrepreneurs Swear By

Success

In today’s world, peer-to-peer information strongly influences people’s purchasing decisions. Create products you love. My company doesn’t engage in market analysis, focus groups or fancy research; rather, my personal desires and frustrations have instigated every single product we’ve ever made. Content is still king.

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6 Tips for Rapid Social Media Growth in 2022

Success

You want to attract like-minded people, not random followers who don’t view your content or make purchases. Social growth gets easier with focused content that continually speaks to your audience. Send an email to that person in 2022. Repurpose content across social media. Find your niche.