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Super Bowl Promotions and Preparations: How 8 Small Businesses Are Bracing for the Big Game

Success

Chronicling history Company: Storyville Road Who they are: Woman and minority-owned video production company based in Las Vegas How they’re preparing: Storyville Road is an approved supplier of Super Bowl LVIII Business Connect Program and the Las Vegas Super Bowl LVIII Host Committee.

Promotion 279
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Reaping the Soft Benefits of Email Marketing

Small Business CEO

For example, if your logo appears in an email, you might not see sales from people who drove right over to your store to make a purchase, but it might make your website seem more familiar to a visitor who has seen the email, and that might make her more comfortable making a purchase at a later date. Top-of-Mind Awareness.

Email 40