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Super Bowl Promotions and Preparations: How 8 Small Businesses Are Bracing for the Big Game

Success

Everyone from security companies to donut shops are preparing as quickly as possible. Over the past several months, the company has been in charge of capturing and editing video to showcase Super Bowl-related events throughout the city. Here’s how established Las Vegas businesses are looking to gain a portion of that $600 million.

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From the archive: The role of workplace design in employee engagement

Workplace Insight

No two companies are the same. This is particularly important for employees in open plan offices, to allow them to balance constant contact with colleagues with moments of privacy and disconnection. This approach can be modified and interpreted to suit the culture of each organisation and the country it operates in.

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Reaping the Soft Benefits of Email Marketing

Small Business CEO

I can tell you firsthand that soft benefits translate into financial impact, and I can also tell you that you shouldn’t spend any time or money trying to emulate the big money branding strategies you see from large companies in hopes of receiving soft benefits in return. Heightened Brand Identity.

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How Do You Know When Your Customers Are Starting to Stray?

Service Untitled

I found a few restaurants in the area using the iPhone app Around Me and picked one based on the menu and reviews. The restaurant was packed, which is always a good sign. What customers don’t forget about service The top companies never create doubt with their customers. We were initially happy with our selection.