Your Brand Can Benefit from Trendjacking a Cultural Phenomenon—Just Look at the Taylor Swift and Travis Kelce Relationship Buzz
Success
NOVEMBER 3, 2023
Here’s how to monitor for and help your brand bank on future buzzworthy events. In addition to changing its social media bios to reflect Swift photos and lyrics, the NFL also met the moment through issuing content covering the football basics to familiarize the singer’s fans with the rules of the game.
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