Your Brand Can Benefit from Trendjacking a Cultural Phenomenon—Just Look at the Taylor Swift and Travis Kelce Relationship Buzz
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NOVEMBER 3, 2023
a sociology professor at the University of Kansas who teaches a course titled “The Sociology of Taylor Swift.” In addition to changing its social media bios to reflect Swift photos and lyrics, the NFL also met the moment through issuing content covering the football basics to familiarize the singer’s fans with the rules of the game.
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