Andrea Kalli

JULY 14, 2010

For example, take a closer look the next time you see a weight loss commercial on television. Showing an attractive lady looking and feeling confident in a swimsuit tells you very little about the details of how the product works pharmaceutically, but it very clearly demonstrates the end goal and why the viewer should make a purchase.

Social Media 100

Social Media Promotion Microsoft Outlook Purchasing 100

Andrea Kalli

MAY 11, 2010

When your program is time based — for example, a month-to-month membership website — your subscribers are constantly wrapped up in the material, waiting to hear the next piece of information. Long-term subscriptions offer sales opportunities: The most important, and most difficult, part of marketing is building trust.

Social Media 100

Social Media Purchasing Microsoft Outlook Training 100

Andrea Kalli

AUGUST 11, 2010

The Google AdWords network, for example, offers click-to-play video ads that will be able to propagate your videos to its advertisement publishing network as soon as you set your account to do so. All of these video portals are examples of great places to publish your videos because they are commonly used by millions of people each day.

Promotion 100

Promotion Social Media Microsoft Outlook Twitter 100

Andrea Kalli

APRIL 11, 2010

Example contests are essays, videos, theories, created items, and anything having to do with the subject discussed within the membership niche. Best Buys for 2010: Software, Webware, and Other Digitools – I almost met my 2009 financial goals. They must stay a member over the length of the contest to participate and win.

Social Media 100

Social Media Microsoft Outlook 2010 Twitter 100

The Small Business Blog

JANUARY 20, 2010

Copyright © 1994-2010 Winweb® · All rights reserved. 6 days ago RT @ WinWeb Focus on Your Small Business Goals - [link] 6 days ago Perluondo: "They're exactly the demographics I'm looking for." « Collaborating With The Enemy: Competitive Advantage? Starting a Small Business?

2007 100

2007 2008 2010 2006 100

Andrea Kalli

JULY 2, 2010

If the toy in example #1 is considered cool by all the 12-year old focus groups—a million dollar commercial would be money well spent. In these examples, your audience may have no interest in a flashy production, and a no-frills 45 minute conference call might make perfect sense—not to mention, save you a ton of money. Life coaching?

Social Media 100

Social Media Microsoft Outlook Twitter 2010 100

Andrea Kalli

MARCH 22, 2010

Example contests are essays, videos, theories, created items, and anything having to do with the subject discussed within the membership niche. Best Buys for 2010: Software, Webware, and Other Digitools – I almost met my 2009 financial goals. They must stay a member over the length of the contest to participate and win.

Social Media 100

Social Media Microsoft Outlook 2010 Twitter 100

Andrea Kalli

MARCH 9, 2010

For example, when promoting your ebook, offer a companion audio product for a small additional fee. For example, cookbook publishers can promote their favorite small appliances and authors of parenting books can promote children’s products available on Amazon.com. Novelists can offer several books together at a package discount.

Social Media 100

Social Media Promotion PDF Microsoft Outlook 100

Andrea Kalli

MARCH 9, 2010

For example, when promoting your ebook, offer a companion audio product for a small additional fee. For example, cookbook publishers can promote their favorite small appliances and authors of parenting books can promote children’s products available on Amazon.com. Novelists can offer several books together at a package discount.

Social Media 100

Social Media Promotion PDF Microsoft Outlook 100

Andrea Kalli

AUGUST 17, 2010

Think, for example, about the amount of value a single long-term client could provide to a business lawyer. For contractors, service providers, or professionals, the amount of value a single conversion can provide often scales well into the tens-of-thousands of dollars.

Social Media 100

Social Media 2007 International Microsoft Outlook 100

Andrea Kalli

JUNE 18, 2010

What about a great offline business — a signage and visual design business, for example — and a great online service like Twitter. As anyone with a sense of taste can tell you, when you put two good things together you do not always get a great result. A meatball sundae does not sound like a great dessert prospect. Probably not.

Social Media 100

Social Media Twitter Microsoft Outlook Customer Service 100

Andrea Kalli

MAY 4, 2010

For example, use the dynamics of one of your hobbies to provide an insightful email for your marketing community. #5: Part of fostering a community is offering variety, and that variety comes from having a wide knowledge. 5: Use scarcity to your advantage.

Social Media 100

Social Media Purchasing Microsoft Outlook Twitter 100

Andrea Kalli

SEPTEMBER 30, 2010

An example would be – if you’re in the carpet and flooring business, think about your typical audience. Something I recently read about the relevance of content should help. It stated, “If it’s relevant to your customer base, it’s relevant to you”. So simple really. What types of topics would they be interested in?

Social Media 100

Social Media Microsoft Outlook Twitter 2007 100

Andrea Kalli

MARCH 30, 2010

Some only allow PPC, for example, while others limit their offers to search-only traffic. Create small micro-sites and articles while you work on the big search asset so that you are generating income, however small, 24/7. Check that your offers are SEO-friendly.

Social Media 100

Social Media Microsoft Outlook Twitter 2010 100

Andrea Kalli

MAY 28, 2010

For example, a single tweet might bring in more money than a lengthy PPC campaign; scale what works and eliminate anything that is ineffective. &# direct marketing message — it is skimmed over or ignored — but a dedicated effort towards a sale can yield results. Monitor by measuring the effectiveness of individual actions.

Social Media 100

Social Media Promotion Facebook Microsoft Outlook 100

Andrea Kalli

MAY 28, 2010

For example, a single tweet might bring in more money than a lengthy PPC campaign; scale what works and eliminate anything that is ineffective. &# direct marketing message — it is skimmed over or ignored — but a dedicated effort towards a sale can yield results. Monitor by measuring the effectiveness of individual actions.

Social Media 100

Social Media Promotion Facebook Microsoft Outlook 100

Andrea Kalli

MARCH 30, 2010

For example, you have a 4 week course and you set it up as a 4 module product, each week’s content is contained in the corresponding module. I also like that you can expire a module just as you’re making the next module available.

Social Media 100

Social Media 2009 Microsoft Outlook Twitter 100

Brilliantly Better

AUGUST 30, 2010

Collaborative Projects Every once in a while a collaborative project surfaces my inbox. Every time I am asked to do some writing for a collaborative project I’m incredibly motivated. Here are few types of collaborative projects I’ve been a part of so far, or I admire from a distance. Truant Jam Sessions.

2010 40

2010 Collaborate Social Media Promotion 40

Men With Pens

DECEMBER 1, 2009

For example, you’ve mentioned that you want to be paid for what you do, for the hours that go into your work and exposing yourself so much to your fans. Many people take advantage of that openness on another level, which is to say we’ve all had trouble with copyright law and keeping our work our own. You know, what’s the goal?

2009 40

2009 AT&T Interviewing Copyright 40

Men With Pens

APRIL 6, 2010

For example, all of these books I chose for my marketing class have exercises in them or suggestions on how to apply their advice to your own business, which means – and this is killer – I can give myself assignments. In my case, for example, I want to have a whole marketing campaign planned out by the end of my course.

2010 40

2010 AT&T Mentoring Learning 40

Men With Pens

NOVEMBER 29, 2009

That’s a crappy example, but you get the point. I like your before/after examples that light up the point. Reply Kev Jaques ( @kevjaques ) November 30, 2009 at 6:44 am At the end of the day it’s all about collaboration and getting things done. Good example is Naomi. Then come back.” Prove Thyself Reply J.D.

Confidence 40

Confidence 2009 Self Esteem AT&T 40

Men With Pens

DECEMBER 6, 2009

Take this blog, for example. That’s our goal with each and every post we put up on this site. With the autograph example, the piece of paper they just put their name on became a commodity the moment they did, but they don’t expect to get a cut of any profit should it be sold. It’s free. What do you have?

2009 40

2009 AT&T Retirement Twitter 40