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What Do I Do, Really?

Clutter Coach

I learned how to be a nosy observer my own life. And I love it because I know how incredibly satisfying and powerful it is to be able to impartially explore your own behavior and make changes that will make you happy. What’s your marketing USP? How would I know that? I had to pare it down, or drown.

USPS 100
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What's Under the Hood of Your Web Copy? | Men With Pens

Men With Pens

If you write web copy that speaks of being good in sales but sounds like it comes from a casual, laid-back stay-at-home mom, your client won’t be pleased if she’s actually a businesswoman who wears upscale clothes to impress clients at high-profile meetings every day at her downtown office. Want to learn how to write better copy?

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