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What's Under the Hood of Your Web Copy? | Men With Pens

Men With Pens

If you write web copy that speaks of being good in sales but sounds like it comes from a casual, laid-back stay-at-home mom, your client won’t be pleased if she’s actually a businesswoman who wears upscale clothes to impress clients at high-profile meetings every day at her downtown office. Ragnar´s last blog.

2010 40
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Why Good Copywriting Goes Bad: Ignorance | Men With Pens

Men With Pens

Could I have chosen a more arcane reference?) Foreign language copywriters or professional translators skilled at intercultural communications adapt your key messages to targets whose cultural values and references can differ significantly. Good copy will reveal that the emperor is has no clothes. Take notes.

2010 40
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Creative Mind Cleaning | Men With Pens

Men With Pens

Possibly behind that couch in the corner, the one buried under boxes and old clothes. Reply Catherine Caine ( @CatherineCaine ) January 13, 2010 at 6:20 pm The only addition I’d make to this is that Stephen King always refers to the place he writes as a mental basement instead of an attic. You’re not sure, though.

2010 40
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Why You Don't Need to Mimic Someone Else's Fame | Men With Pens

Men With Pens

However, he isn’t stodgy, and his social skills are better than mine. Perhaps that’s why I drop in so many pop culture references… All kidding aside, showing “humanity&# on occasion is a great way to connect. Now I feel like James, who (apparently) can’t reference to anything “popular&#.

2010 40
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Is Your Education Useless? | Men With Pens

Men With Pens

However, if they go to develop skills like writing and critical thinking, to learn more about the world and to connect with future leaders, then university is invaluable. I have used those skills almost every day of my working life. And now I coach public speaking skills. I did an Arts degree (Modern Languages).

2009 40
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Princess Bride Guide to Copywriting | Men With Pens

Men With Pens

By that, I mean you should experiment and learn new skills. Day 3, 5 Ways to Enhance Your Writing Skills Reply Eric C ( @onviolence ) January 20, 2010 at 11:21 am I usually hate posts like these because they seem forced, but actually each one of these was right on. Miracle Max: Go through his clothes and look for loose change.

2010 40