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Why Good Copywriting Goes Bad: Ignorance | Men With Pens

Men With Pens

When you write websites, ads, white papers, or other business materials, readers simply want information. You have to inhale information and understand it rapidly. You have to be a pregnant woman in the morning and a retired trucker in the afternoon. Good copy will reveal that the emperor is has no clothes.

2010 40
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Is Your Education Useless? | Men With Pens

Men With Pens

I agree that regardless of your degree, the time you spent getting it, the pieces of information you actually retained – whether from Survey of Science class or Philosophy 101 – mold who you are, how you think and how you approach your job. That kind of passion should fuel and inform you well into your future.

2009 40
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Which Person Would You Talk To?

Men With Pens

Here’s your retirement cheque, go build your house, put in a pool, and stay with your girlfriend for the rest of your life,&# then I would probably kill myself. That was new information. If I imagine someone said to me, “Kevin, thank you very much for your services. laughs] You wouldn’t be very happy, eh?

2009 40