Why Good Copywriting Goes Bad: Ignorance | Men With Pens
Men With Pens
MARCH 25, 2010
To illustrate just how incredibly bad copy can go when meaning is ignored, here are some astonishing examples from the world of advertising: Coors decided to use its slogan, “Turn it loose,” in Spanish advertisements. These are all extreme examples. You have to be a pregnant woman in the morning and a retired trucker in the afternoon.
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