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Why Good Copywriting Goes Bad: Ignorance | Men With Pens

Men With Pens

To illustrate just how incredibly bad copy can go when meaning is ignored, here are some astonishing examples from the world of advertising: Coors decided to use its slogan, “Turn it loose,” in Spanish advertisements. These are all extreme examples. You have to be a pregnant woman in the morning and a retired trucker in the afternoon.

2010 40
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Is Your Education Useless? | Men With Pens

Men With Pens

Now I can just work the job I want and retire happy&# I’m like, you moron, education never stops! I have an upcoming series of articles on Hong Kong, which not only uses my background in Asian/Chinese history, for example. I know many people who spend 4-5 years getting one and then they’re like “YES!

2009 40
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Which Person Would You Talk To?

Men With Pens

For example, you’ve mentioned that you want to be paid for what you do, for the hours that go into your work and exposing yourself so much to your fans. Here’s your retirement cheque, go build your house, put in a pool, and stay with your girlfriend for the rest of your life,&# then I would probably kill myself. Same thing.

2009 40