The Marq

APRIL 15, 2010

Arguably, you can reuse a paper towel, but the ad certainly speaks against it as the announcer explains that cloth hand towels could hide germs and you’ll want to throw away a paper towel after each use. A perfect example of a product they could develop is one by PeopleTowels: reusable hand towels made from organic cotton and ink.

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Airborne 2010 Policies Clothes 40

Men With Pens

MARCH 25, 2010

Written by Agent X - 25 Comments When I get an email from pro copywriter Dean Rieck , I’m always happy. To illustrate just how incredibly bad copy can go when meaning is ignored, here are some astonishing examples from the world of advertising: Coors decided to use its slogan, “Turn it loose,” in Spanish advertisements.

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2010 AT&T Email Agencies 40

Men With Pens

JANUARY 16, 2010

With one eye on the building, he straightened out his clothes, flicking the dried mud off his shirt. For example, “Change” and “Transformation,&# seem natural for combining into one category. “Clothes?&# “Not even close,&# Kelly replied, and purposefully headed away. He’d forgotten to change. Worth every cent.

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AT&T Lifestyle 2010 UPS 40

Men With Pens

JANUARY 7, 2010

Copywriters can advance to Creative Director positions, for example. Dress in comfortable clothes (I recommend Hawaiian shirts). We respect your email privacy Well never rent, sell, or otherwise share information we collect, because thatd be a violation of everything we believe in. "I You sit at a desk. Leave a Comment!

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2010 AT&T Stress Environment 40

Men With Pens

JANUARY 12, 2010

Possibly behind that couch in the corner, the one buried under boxes and old clothes. He’s an amazing example of where you can get with sheer bloodyminded persistence. We respect your email privacy Well never rent, sell, or otherwise share information we collect, because thatd be a violation of everything we believe in. "I

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2010 Keyboards AT&T Forms 40

Men With Pens

DECEMBER 13, 2009

Sonya – I do have to admit that most people who email me their resume and quote an English degree tend to have some of the worst writing in the world… Not sure why that is, actually. If you’d like to be the first, please email me at steve@ionleap.com and ask me. Wish I knew. I’d really appreciate it, seriously.

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2009 AT&T Learning Resume 40

Men With Pens

JANUARY 19, 2010

– and I don’t even remember it being repeated– and it would serve as a great example for an article on writing/copywriting/making words stick in readers’ minds. Miracle Max: Go through his clothes and look for loose change. The only other quote I remember is “As you wish&# and the part about the poison.

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2010 AT&T UPS Health 40