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Retail reward programs no guarantee of customer loyalty

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Most retail organizations use discounts to entice customers to buy their merchandise at the end of each season, but that doesn’t do much to guarantee a shopper will ever return to a store or even garner customer loyalty. Target stores refund 5 percent of every purchase when a customer uses a branded credit or debit card.

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Service Untitled» Blog Archive » Impact of poor customer service.

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When the shopper finally did find an iPod he wanted to purchase, there were no more in stock, and he was told the next order was not expected for another four weeks. He also is putting an end to continuous discounting which he claims has conditioned consumers to become perpetual bargain hunters.

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Service Untitled» Blog Archive » Diapers.com uses customer service.

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.&# Inventory expanded from diapers and wipes to formula, baby food, cribs, car seats, clothing, strollers, etc. It started with purchasing massive quantities (huge diaper loads) from all major manufacturers like Proctor & Gamble, Johnson & Johnson, etc.