What's Under the Hood of Your Web Copy? | Men With Pens
Men With Pens
MARCH 21, 2010
Don’t neglect the basics of what goes under the hood of your web copy, of course. It’s kind of like matching up a Mercedes engine with a Toyota Corolla’s exterior. Is it common to take “creative liberties&# among copywriters and just make up a complete bogus story to sell the product better? Not by any means.
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