Why Good Copywriting Goes Bad: Ignorance | Men With Pens
Men With Pens
MARCH 25, 2010
When you write websites, ads, white papers, or other business materials, readers simply want information. Good copy will reveal that the emperor is has no clothes. When you write a novel or a poem, readers wants great words. They enjoy the rhythm, the imagery, the wordplay. They don’t care about the artistry.
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