What's Under the Hood of Your Web Copy? | Men With Pens
Men With Pens
MARCH 21, 2010
You’ll find lots of content out there telling you to use bullet points, short sentences, storytelling. It’s kind of like matching up a Mercedes engine with a Toyota Corolla’s exterior. Is it common to take “creative liberties&# among copywriters and just make up a complete bogus story to sell the product better?
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