Once Upon a Time in Marketing: The Power of Storytelling
Success
NOVEMBER 24, 2022
Case Studies. It’s two pieces of paper and a staple,” said Anne Tomsic, who previously served as vice president of communication for pet insurer Trupanion. “In But if people are talking about it, it means it’s a good story. And if it’s a good story inside the company, it’s a good story outside the company.”.
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