article thumbnail

Once Upon a Time in Marketing: The Power of Storytelling

Success

Position your employees as the hero of the company story to achieve goals, identify vendors and partners as the hero to bolster synergies, or find ways to insert the customer into the role of hero or heroine. What saddens Smith is that this story was never shared outside the company. “A Case Studies.

2003 279
article thumbnail

The September Surge Is Here: How Job Seekers Can Prepare to Land the Role

Success

It’s a big recruitment time for hiring because companies that were closed for summer months and vacation lulls are getting geared up for new initiatives in fall before year-end, and companies that hire seasonally are ready to hire before the holidays.” Most companies go on a hiring freeze or slow hiring near the end of October.

Resume 264
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

TikTok Is Here to Stay—Is Your Brand Ready?

Success

White’s work as a corporate speaker and on-site trainer for companies slowed to a halt when the pandemic started. While reimagining a new career that focused on more intimate job coaching, her 28-year-old daughter suggested she join TikTok to share the short videos she’d made about her services. A Social Business.

article thumbnail

Announcing my first book: The Hidden Power of Your Customers

Customers Rock!

It is not a social media book (more on that in The Story below), but social media is woven throughout the book (as it should be woven throughout a company’s marketing and customer service strategies). It is also not a customer service book (but that is an important tenet). But customer service is not enough.

article thumbnail

John Needs YOU!

The Small Business Blog

Forex Robot : Take Your Company Public In Less Than 10 Days? John needs business owners to use as case studies and some ‘from the trenches’ advice on starting a business like yours. Please enter your real name, not your company, product or services name. What do you have to do? What’s in it for you?

2007 100
article thumbnail

From Reach to Relationships: microMarketing Chapter Review

Customers Rock!

Chapter 7, From Reach to Relationships takes this concept into the realm of the customer and their social networks. Companies can best reach a customer when they are able to make meaningful connections with them, which means they must understand and meet that customer’s needs. More Than Interesting Tweets.

article thumbnail

Small Business World News Round-up – 209/11/24

The Small Business Blog

Forex Robot : Take Your Company Public In Less Than 10 Days? Small-Business Case Study: Can Crispy Green Go National? do cost cutting do credit control do customer service export find funding grow your business handle problems keep data safe lower overheads manage your time market and sell motivate your staff not to do it!

UPS 100