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Tarte’s Dubai Trip and the Tricky Ethics of Influencer Marketing

Success

In fact, adds communications and public relations specialist Mark McClennan , trips like this have long been an ethical gray area for journalists, publications and professionals of all kinds, whether it’s a speaking engagement at a conference in Cabo or a trip to Paris Fashion Week for a group of magazine editors.

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Age of Conversation 3 – coming SOON!!!

Make or Break Moments

It’s about case studies and the stories and events that are much better in the re-telling than in the moment. How do offline meetings or conferences influence your online identity? What happens when the time for talking is over? This section is about working at the coalface of social media. How do you define your own identity?

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Master the Art of Re-purposing Your Work and You'll Save Multiple Hours - 50 Ideas To Get You Started

Stephanie LH Calahan

Blog posts and articles can turn into: ebooks, presentations, calendar/tip-of-the-day. Editing & reformatting case studies as individual PPT slides for on-the-fly presentations. Look in unusual places: There is content waiting to be rediscovered in file drawers, meeting notes, emails and from conference calls.