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4 Brand Strategy Principles to Keep In Mind For Your Small or New Company

Success

Branding is how the product or service makes you feel, whereas marketing is the tools you use to inform people about the product /brand.” The marketing of Lululemon, however, is the tactical ways they introduce their activewear, such as social media , newsletters and e-commerce. Take the brand Lululemon , for example.

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Dealing With Inflation as a Home Business, How to Weather Economic Downturns

Tips From T. Marie

Strategies to Keep Your Business Thriving Refine Your Budgeting Skills: It’s time for a budget makeover. This approach is about making your budget work smarter, not harder. This can range from scheduling social media posts to automating billing processes, freeing up your time and reducing operational costs.

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SWOT Analysis Marketing: A Guide to Unleashing Your Business Potential

Success

SWOT analysis in marketing refers to developing a SWOT analysis with your promotional, advertising, social media and other marketing structures in mind. Prepare by gathering clear statistical information regarding your competitors and you. A formalized SWOT analysis marketing approach will get you there. Arrive prepared.

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15 social media and technology trends for 2015

Practically Perfect PA

Be fun but be professional when using Social Media. But it is still worth reiterating every year that social media should be used responsibly, especially as more and more people are using the various platforms. This is an oldie but a goldie and it is still going to be the top tip for all social media users in 2015.

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Time Is Your Most Valuable Resource—Don’t Waste It

Success

We have an infinite wealth of information, connections and resources at our fingertips, thanks to the internet and smartphones. They are extremely valuable to you, to marketers and to social media platforms. Learning how to budget your attention is an essential skill in the Attention Economy. What’s the Attention Economy?

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Using social media when organising an event

Practically Perfect PA

Over the last few years the events industry have wholeheartedly embraced social media and assistants should also be doing this when they organise internal events for their businesses. Here are 6 examples of how social media can help you with the events you organise: 1. Tweet all about your event.

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Demystifying Tech Stacks for Small Businesses: Empowering Your Work-Life Balance

Tips From T. Marie

Marketing Automation: Tools like email marketing software, social media management, and CRM systems are essential for engaging with your audience and customers. This means tasks like email marketing, customer follow-ups, and social media posting can be automated, freeing up your time. Consider your budget and resources.