Andrea Kalli

MARCH 25, 2010

Today, businesses can take less advice from promotion-packed business books and a lot more from historic strategy. Using Videos to Develop the Perception of a Personal Relationship With Target Audiences When pursued correctly, video marketing can be an extremely effective tool to promote your small business.

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Andrea Kalli

MARCH 26, 2010

He’s doing this on a shoestring budget. Using Videos to Develop the Perception of a Personal Relationship With Target Audiences When pursued correctly, video marketing can be an extremely effective tool to promote your small business. One Man’s Journey By AndreaKalli A friend of mine is taking on a huge challenge.

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Men With Pens

APRIL 4, 2010

The Marketing Consultant A marketing consultant’s job is to 1) figure out where you should market and promote, 2) how you should market your business and to whom, and 3) develop a marketing campaign for you to help reach new customers, existing clients and spread the word about your business. Powered by frugal

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Men With Pens

DECEMBER 15, 2009

So my name is Taylor, and if I had chosen to pursue a salaried job instead of a freelance career, I could have avoided the embarrassing situation many women find themselves in today – discounted because of their name, before their education and skills are even checked. I am well used to living on a shoestring budget. I am single.

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Men With Pens

MARCH 11, 2010

And many online copywriters are thrilled to land a new blogging gig – so thrilled they rarely pause to wonder if writing for their client’s blog is really the best investment of that person’s marketing budget. Have you ever considered how your time could more effectively benefit your client by not writing for their blog?

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Men With Pens

FEBRUARY 25, 2010

I’m not talking about the manuals that promote get-rich-quick schemes or dodgy products peddled by snake-oil salespersons. It has an appropriate disclaimer – visible on the website and clearly mentioned in all promotional copy – if the author is not qualified in certain areas. I tell them to not break the budget.

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Men With Pens

DECEMBER 6, 2009

They have a budget. I see one of two things, a blogger, who is paid to write content that promotes the services or products of another individual or business (ie. Limited time offer discounts, periodical sales, and fliers four times a year. Most bloggers are cheap-asses. Businesspeople understand investment, as opposed to cost.

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