Customers Rock!

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Measuring the Impact of Social Media

Customers Rock!

This post is part of the Social ROI Blog Carnival at Think Customers: the 1to1 Media blog. Visit the blog carnival post “ Calculating the ROI of Social Media ” to check out the full list of posts from numerous well-known social media thought leaders. There are many ways to measure the success of social media at an organization.

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From Reach to Relationships: microMarketing Chapter Review

Customers Rock!

Zappos customers, for example, are encouraged to do this through emails sent to them encouraging reviews after a purchase, but Zappos customers evangelize the brand because of the great customer service they receive. This is a customer-focused approach. Full disclosure: I was sent a complimentary copy of microMarketing.).

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Growing Business the Old-Fashioned Way

Customers Rock!

Keeping the communications line open, whether or not the customer has recently purchased something, is one of the keys to keeping up a conversation with customers. Here is an unexpected example from Bounce fabric softener shared in Andy Nulman’s blog. “When was the last time someone told you how much they appreciated you?