Step It Up VA Coaching

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Five Ways to Repurpose Your Content Into New Products and Marketing Tools

Step It Up VA Coaching

The quickest way to create new products is to repurpose the content you already have. Repurposing your content by tailoring it in different formats – ebooks, audio, video – also gives you more marketing tools to promote your products and services to new audiences. Don’t think you have content to repurpose?

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Sell Yourself Without “Selling Out”

Step It Up VA Coaching

Third, sell substance and value through branded content. Branded content marketing is a hot trend, and a great way to connect with your audience without the discomfort of a hard sell. What others have to say about you is so much more valuable than what you could say about yourself.

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Ezines — There’s No Excuse Not To Do Them

Step It Up VA Coaching

I’ve been doing ezines as a regular part of my marketing strategy for so long now that it’s become almost second-nature for me to find interesting topics, create useful content and send them out on a regular basis. Ezines build your credibility—they showcase your expertise not only in the content, but through the ezine creation itself.

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Make the Most of Your Business Downtime This Summer

Step It Up VA Coaching

Start practicing additional marketing techniques you haven’t had the time to implement such as a blog or ezine. Start creating the content for the book you plan on writing, or the content for your future teleclasses. Prepare your newsletters and blog postings in advance. Write more articles for submission to directories.

article thumbnail

Sell Yourself Without “Selling Out”

Step It Up VA Coaching

Third, sell substance and value through branded content. Branded content marketing is a hot trend, and a great way to connect with your audience without the discomfort of a hard sell. What others have to say about you is so much more valuable than what you could say about yourself.

Promotion 100
article thumbnail

Ezines — There’s No Excuse Not To Do Them

Step It Up VA Coaching

I’ve been doing ezines as a regular part of my marketing strategy for so long now that it’s become almost second-nature for me to find interesting topics, create useful content and send them out on a regular basis. Ezines build your credibility—they showcase your expertise not only in the content, but through the ezine creation itself.

article thumbnail

Ezines — There’s No Excuse Not To Do Them

Step It Up VA Coaching

I’ve been doing ezines as a regular part of my marketing strategy for so long now that it’s become almost second-nature for me to find interesting topics, create useful content and send them out on a regular basis. Ezines build your credibility—they showcase your expertise not only in the content, but through the ezine creation itself.