Customers Rock!

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Announcing my first book: The Hidden Power of Your Customers

Customers Rock!

This book has actually been a long time in the making – not so much from the perspective of how long it took to write it (see The Story below) but from the perspective that I have had this book in mind since before I began this blog in December of 2006. style that you are familiar with here on this blog. It has to ROCK.

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From Reach to Relationships: microMarketing Chapter Review

Customers Rock!

The rest of the chapter focuses on two mini case studies of companies, Panasonic (Living in HD program) and Wal-Mart (Eleven Moms program) that have focused on micro-relationships with their customers, finding the right people to help share about the brand with their own personal networks and online communities.