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What Do I Do, Really?

Clutter Coach

Say you started a business at home and you’re realizing how much productive structure you left behind at your crapp y old job. Occasionally something went wrong a long time ago and they’ve finally decided they can’t take it anymore. I don’t have a creepy knack for organizing. What’s your marketing USP?

USPS 100
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What's Under the Hood of Your Web Copy? | Men With Pens

Men With Pens

If you write web copy that speaks of being good in sales but sounds like it comes from a casual, laid-back stay-at-home mom, your client won’t be pleased if she’s actually a businesswoman who wears upscale clothes to impress clients at high-profile meetings every day at her downtown office. Confused clients don’t come back.

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