Content Is King—Except When It Refers to Creative Works
Success
NOVEMBER 1, 2023
Speaking to an audience that included the future creatives of the world, Thompson asserted that the word “content” sounded merely like the stuffing of a sofa cushion, and called it “rude.” “‘Content.’ “You know, I’ve been writing to friends who are crew people, who are costume people, who are makeup people who aren’t working.
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