Content Is King—Except When It Refers to Creative Works
Success
NOVEMBER 1, 2023
Speaking to an audience that included the future creatives of the world, Thompson asserted that the word “content” sounded merely like the stuffing of a sofa cushion, and called it “rude.” “‘Content.’ I remember the first time my manager at a new job referred to everything I did as ‘content,’ and I hated it. What do you mean ‘content’?”
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